Three weeks ago we ran a family festival for 100 families. Two weeks ago we finished up our family dinners and ethnographies with a trip to the country town of Port Augusta. Over the last week, we’ve been trying to make sense ‘family thriving’ and identifying opportunities areas with our ethnographers and sounding board. Here are our retrospective photos of the weeks

Our family festival attracted over 100 families to 10 tents of developmental activities.

We challenged families to come up with their own “family boosting experience”. The winning family won $100 to spend on an op-shop dress up project.

Sound dude Matt, a professional sound engineer, introduced young people and families to making music on the computer.

Local residents organised stalls and games, like kids vs adults tug-o-war: Adults 2 Kids 1

In the country town of Port Augusta, 4 hrs north of Adealide we met three families who introduced us to life in a country context. We helped run a BBQ at the Sunday flea market and got invited to go bush for a lesson in cooking and eating kangaroo tails.

Back in the studio we shared the stories we’d heard from families and began to make sense of the opportunities.

We developed over 60 different ways segmentations to describe the opportunities we see for families. Most of them didn’t work – but here Sarah thinks she’s found ‘the one’.

On Thursday we checked out our thinking with the Sounding board. Here Carolyn checks out our service story with Sue Christophers of Communities for Children Onkaparinga.
More photos from our Family dinners over on TACSI