Sarah gave the closing keynote speech to participants at the 2010 IUHPE World Conference on Health Promotion in Geneva. She talked about the potential of ‘working backwards’ and challenged participants to start their own problem solving not in the ‘big world’ but in the ‘day-to-day’ world of Nancy and Mo.
I’m attending (and speaking!) at the 20th IUHPE World Conference on Health Promotions and reflecting on how our work on social problem-solving fits within health promotions versus other fields like social innovation. Lots to learn from both, but neither are the perfect fit.
Can the naming of a problem in one culture change how that problem is experienced in another culture? What does this mean for those of us who work on social innovation across cultures?